Explore, test & find

Explore the product landscape, test concepts and find your niche.

REQUEST A DEMO

Are you looking for that white space, the gap in the market?

The sports and active nutrition market is growing in terms of brands, expansion of product ranges and new concepts and it’s not going to stop. Foin R&D it can be hard to find that new niche, gap in the market and to test potential new concepts. That is where ANIE Innovate can help. Designed for those in R&D and product development, ANIE Innovate allows you to assess the competition, identify white space opportunities and test new concepts.

What's included...

The annual subscription gives your R&D team access to a comprehensive range of tools that enable them to review the brand and product landscape, analyse product details (claims, nutrients, ingredients, flavours etc) and track new product launches and delists.

We cover X key datasets,  <<list them>> and you can explore each dataset by quickly applying filters across multiple metrics, to see which products fit that criteria. Perfect to compare concepts with competitors and/or find white space for innovation. Dive into the detail using our data and charts to unpick the nutrients, ingredients, claims, flavours, and price of products. Compare values across different groups of products, interrogate the data points and identify outliers.
ANIE goes mobile - Multiple daily insights covering the latest data analysis, new product launches, and key opinion pieces on claims, nutrients, flavours, packaging and much more on our key datasets. We answer the questions that need to be answered. Accessible via a mobile app or your desktop, this is the ideal solution for monitoring the trends and dynamics of the Active Nutrition market.
discover anie insight
As an ANIE club member, all subscribers to ANIE Innovate have complimentary access to our monthly learning events.

'5 past the hour' our webinar series covers a range of topics from a detailed look at specific products, pricing trends, flavour analysis, to our thoughts on the big issues impacting the market.
We publish XX market reports annually that provide you with an in-depth analysis of strategic datasets, including data insights and expert commentary.

As part of your ANIE Innovate subscription you will receive a 30% discount on any reports and corresponding workshops.
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ANIE in action

The platform is incredibly rich but at the same time very user friendly – it’s not ‘another platform you need to learn how to find you way round’. The detailed nutritional analysis and market mapping features are incredibly powerful and unique to NI – not something I have seen with any other supplier.

Sonja Matthews
Glanbia
Senior Manager Strategic Insights EMEA & ASPAC

Meet the ANIE family

We want to remove as many barriers to accessing good-quality data and insight as possible.  This is why we have five subscription or product offerings in our ANIE family, to ensure as many people as possible can benefit from the power of data.

for those working in the active nutrition world

Everything ANIE - Access to all our reports, daily insights and exclusive webinars along with all of our tools that enable you to review the brand and product landscape, analyse product details, track new product launches and delists, and monitor price and (Amazon) performance. 

The perfect platform to help you define your strategy, support business development, inspire and test innovation and educate internal teams and/or external customers.  

for those working in the active nutrition world

ANIE goes mobile - Multiple daily insights covering the latest data analysis, new product launches, and key opinion pieces on claims, nutrients, flavours, packaging and much more on our key datasets. We answer the questions that need to be answered. 

Accessible via a mobile app or your desktop, this is the ideal solution for monitoring the trends and dynamics of the Active Nutrition market.

Ideal for those working in NPD & R&D

Inspire Innovation with a comprehensive range of tools that enable you to review the brand and product landscape, analyse product details (claims, nutrients, ingredients, flavours etc) and track new product launches and delists. Designed for those in R&D and product development, ANIE Innovate allows you to assess the competition, identify white space opportunities and test new concepts.

find out more...
Designed for those working in business development

Accelerate business development with a comprehensive directory of over 3000 brands, across 40 countries, including their products, country of origin and website information. We have done the work for you, helping you to identify the next generation of brands. Access anytime and at the click of a button - ANIE Prospect is tailored for those in sales and business development.

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Designed for those working in commercial and pricing roles
Support commercial strategy with our tools dedicated to tracking price and monitoring Amazon performance. Offering unique insight into price and promotional activity of products over time, in addition to the best performing products (ASINs) on Amazon UK, DE and US.  Providing important indicators of price and performance, this is the ideal tool to help you to guide and validate your go to market strategies..
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Trusted by...

Case Studies

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Get immersed in the industry
Get in touch to find out more about how we can be a part of your business development journey, or book a demo of our platform to see it for yourself