Beneo is part of the Südzucker Group, one of the leading food producers in Europe. They have long-term experience in developing and producing functional ingredients for food, animal feed and pharmaceutical products and are currently represented in 80 countries around the world.
Beneo approached Nutrition integrated looking to gain an in-depth understanding of the gaming market due to the high quality data within this area coupled with the expertise and knowledge in the gaming industry.
Nutrition integrated created a gaming and e-sport report for the EU and US market providing detail of how the nutrition market is currently set out. Alongside this, 5-10 specific questions were answered to allow Beneo to have a more personalised and interactive product. Following this initial report Beneo signed up to an updated report on a quarterly basis including sales data from amazon and new brands in the market.