Glanbia is a multinational nutrition group with expertise in sports nutrition, food science and supply chains. Glanbia describe themselves as a data led company, whose focus is to create better healthier, more sustainable sources of nutrition. They own one of the most well known protein powder brands, Optimum Nutrition, along with many other successful brands.
We were approached by the category insights team on the evolution of sports nutrition including key sub categories such as powders, bars and more to increase their awareness of the extensive brand portfolio Nutrition Integrated were able to bring extensive data and insights coupled with industry expertise to help contribute to their immediate, short and long term goals.
Nutrition integrated were chosen over other data suppliers due to the up to date market insights delivered via a market report and interactive workshop to deliver information on the latest launches and changes in the market.