WowHydrate is a UK brand that sells a range of high-quality electrolyte and protein sports waters. They lead the way in functional drinks with a unique push-cap technology delivering beneficial ingredients in their most powerful form, with scientific backing and sports informed approved ingredients.

WowHydrate were looking for support in the customer sell-in, storytelling and positioning themselves credibly versus competitors, with a particular interest in the protein and electrolyte drink market to help inform the future direction of the company.

To deliver against these objectives we provided a market report on protein waters and electrolyte drinks. After providing the report, an interactive workshop was held to discuss the data insights and how it impacts Wow Hydrate. The workshop enabled Nutrition integrated to provide data which was personalised to the business and ensured that the data was aligned to their current objectives and challenges.