Our story

Meet the people behind the data, and discover the driving force behind ANIE.

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Who is Nutrition Integrated

We are a market intelligence company that is fully immersed, some would say obsessed, with the world of active nutrition. Driven by our love for product we are relentlessly tracking, analysing, and discussing trends and changes every day. This inside-looking-out vantage point is what separates us from the rest.

What we do

We are passionate about product and constantly curious about the category in which we specialise. We are committed to unlocking the industry’s potential through empowering those within it. Our data continues to evolve, and so does our understanding. At Nutrition Integrated we never stop learning, never stop sharing and never stop pushing our clients and our industry forward. We carry with us a true passion, and we hope that enthusiasm radiates from us to our clients. Our mission is to inspire clients to provide the absolute best for consumers, whilst also igniting a love of data and knowledge, and the potential they reveal. We strive to become ‘Integrated’ in our clients’ business.

When they realise they cannot operate without our ANIE, cannot strategise without our Insights; that is the moment we have achieved our goal.

Meet the team

Nick Morgan
Founder and CEO

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Dan Watt
Role at Company
Previously: Company 1, Company 2

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Charlotte Chamberlain
Business Development and
Care Manager

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Full Name
Role at Company
Previously: Company 1, Company 2

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Full Name
Role at Company
Previously: Company 1, Company 2

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Full Name
Role at Company
Previously: Company 1, Company 2

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Meet our clients

ANIE is designed to make accurate data accessible to everyone within the Active Nutrition supply chain – and everyone within your business. From R&D to Marketing, CEO to Business Development, our purpose is to make everyone’s job easier.

Meet the ANIE family

We want to remove as many barriers to accessing good-quality data and insight as possible.  This is why we have five subscription or product offerings in our ANIE family, to ensure as many people as possible can benefit from the power of data.

for those working in the active nutrition world

Everything ANIE - Access to all our reports, daily insights and exclusive webinars along with all of our tools that enable you to review the brand and product landscape, analyse product details, track new product launches and delists, and monitor price and (Amazon) performance. 

The perfect platform to help you define your strategy, support business development, inspire and test innovation and educate internal teams and/or external customers.  

for those working in the active nutrition world

ANIE goes mobile - Multiple daily insights covering the latest data analysis, new product launches, and key opinion pieces on claims, nutrients, flavours, packaging and much more on our key datasets. We answer the questions that need to be answered. 

Accessible via a mobile app or your desktop, this is the ideal solution for monitoring the trends and dynamics of the Active Nutrition market.

Ideal for those working in NPD & R&D

Inspire Innovation with a comprehensive range of tools that enable you to review the brand and product landscape, analyse product details (claims, nutrients, ingredients, flavours etc) and track new product launches and delists. Designed for those in R&D and product development, ANIE Innovate allows you to assess the competition, identify white space opportunities and test new concepts.

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Designed for those working in business development

Accelerate business development with a comprehensive directory of over 3000 brands, across 40 countries, including their products, country of origin and website information. We have done the work for you, helping you to identify the next generation of brands. Access anytime and at the click of a button - ANIE Prospect is tailored for those in sales and business development.

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Designed for those working in commercial and pricing roles
Support commercial strategy with our tools dedicated to tracking price and monitoring Amazon performance. Offering unique insight into price and promotional activity of products over time, in addition to the best performing products (ASINs) on Amazon UK, DE and US.  Providing important indicators of price and performance, this is the ideal tool to help you to guide and validate your go to market strategies..
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Get immersed in the industry
Get in touch to find out more about how we can be a part of your business development journey, or book a demo of our platform to see it for yourself