For those short of time, this whitepaper distills the key points from our recent webinar.
Download to understand:
- What the active nutrition category looks like these days
- What's a trend vs what's simply our new reality
- How to differentiate to stand out
- The areas that are presenting the biggest opportunities
Active nutrition has never been so competitive. Categories are evolving, brands are democratising and new products are launching every day. And all this against a backdrop of challenging macroeconomic conditions.
So how do you cut through the noise?
We believe the answer lies in taking a deeper look at the trends that we’re all familiar with to really understand what they mean and consider their role and relevance.
In this webinar, Nick Morgan, managing director of Nutrition Integrated, considers which trends may just be a self-perpetuated industry narrative, what the consumer reality is, and how breaking down headlines into data-backed proof points can be the difference between success and stagnation.
Tapping into consumer trends is key to developing successful products. As category specialists in active nutrition, we’ve taken a closer look at the macro trends for 2024 to help you understand what they really mean for the sector.
During this webinar, we consider what’s driving 2024’s trends and which brands are getting it right and why, to help you cut through the noise and create stand out.
Based on our own data and tracking of over 10,000 products across Europe and the US, this webinar offers real-time insights on the consumer market and the opportunities this presents for businesses.
So often we ask the question “what is new”? It is a question we all understand, but so often leads to the response of “not much”.That is because we think we’ll see something we haven’t seen before. But this is not realistic, or how the world of nutrition works.
Our industry is based on evolution, and the re-imagination and/or re-definition of products and ingredients that we know and love, but for today’s consumers.
During this webinar we will delve into one of the most interesting areas of evolution, the pre-workout powder and how it's re-defining itself in the role of energy and gaming. This is an evolution right at the heart of the new generation of digital native consumers.
The gut and the microbiome is one of the most important target areas to improve human health. And it is not just about symptoms of gut discomfort but multiple other interrelated benefits such as the brain. In fact, our gut is often referred to as our second brain - with huge scientific development on the ‘gut-brain’ axis.
But whilst it is a category primed for growth, not least an alignment to technology and personalisation - exactly what does the brand and product landscape look like and how do we expect it to evolve?
Science and practical application is one thing, but how are brands and products currently serving the female consumer.
Is it just marketing, design and influence or are there products truly looking to bring through genuine science and insight.This webinar looks to landscape the approach brands currently take to the female consumer and what opportunities this provides the industry in the future.
As sustainability becomes more important to consumers and retailers the active nutrition industry has responded in a multitude of different ways.
Our analysis of over 4000 brands presents an overview of the various initiatives on display, ranging from packaging pledges to innovative regenerative agricultural practices. Stop by and learn a thing or two about what stands out in this evolving corner of the industry!
Meal replacements have undergone a noticeable evolution over the last decade. We have broken down and analysed how this landscape looks today.
This webinar covers:
The evolution of meal replacement powders
The emergence of convenient food.
Changes to positioning, claims and formulation over the last five years