The gut and the microbiome is one of the most important target areas to improve human health. And it is not just about symptoms of gut discomfort but multiple other interrelated benefits such as the brain. In fact, our gut is often referred to as our second brain - with huge scientific development on the ‘gut-brain’ axis.
But whilst it is a category primed for growth, not least an alignment to technology and personalisation - exactly what does the brand and product landscape look like and how do we expect it to evolve?
Science and practical application is one thing, but how are brands and products currently serving the female consumer.
Is it just marketing, design and influence or are there products truly looking to bring through genuine science and insight.This webinar looks to landscape the approach brands currently take to the female consumer and what opportunities this provides the industry in the future.
As sustainability becomes more important to consumers and retailers the active nutrition industry has responded in a multitude of different ways.
Our analysis of over 4000 brands presents an overview of the various initiatives on display, ranging from packaging pledges to innovative regenerative agricultural practices. Stop by and learn a thing or two about what stands out in this evolving corner of the industry!
Meal replacements have undergone a noticeable evolution over the last decade. We have broken down and analysed how this landscape looks today.
This webinar covers:
The evolution of meal replacement powders
The emergence of convenient food.
Changes to positioning, claims and formulation over the last five years