So often we ask the question “what is new”? It is a question we all understand, but so often leads to the response of “not much”.That is because we think we’ll see something we haven’t seen before. But this is not realistic, or how the world of nutrition works. Our industry is based on evolution, and the re-imagination and/or re-definition of products and ingredients that we know and love, but for today’s consumers. During this webinar we will delve into one of the most interesting areas of evolution, the pre-workout powder and how it's re-defining itself in the role of energy and gaming. This is an evolution right at the heart of the new generation of digital native consumers.