Our “game-changing” new tool to support innovation and prospecting
Today marks the launch of our new tool that's been designed to support businesses with identifying innovation and prospecting opportunities.
The tool tracks the penetration of individual ingredients across the active nutrition market to deliver a comprehensive report of which products any particular ingredient is present in.
The ingredient tracker, which is available as a stand-alone service or as part of our wider data platform, uses a bespoke set up that means it’s unique to each user and the individual ingredients they want to track.
As part of the set up, users can add specific parameters to track, such as competitor ingredients, branded ingredients, dose, and claims, to name a few.
Nick Morgan, managing director at Nutrition Integrated, explained: “The sensitivity of the search is what really sets the ingredient tracker apart. Being able to refine searches according to precise filters allows us to provide the double-click detail of the relevant universe related to any given ingredient.
“The potential of this for prospecting and innovation is huge.
“For example, users can see which products are using their ingredients, competitor ingredients, alternative ingredients and branded ingredients.
“We’re also able to dive into ingredient form - so not just identifying magnesium, for example, but whether it’s magnesium oxide, chloride, glycinate and so on. It’s not an exaggeration to say this is gamechanging in terms of the insights it can give you.”
The tracker uses data from the our ANIE platform, which contains details of more than 25,000 products and 50,000 SKUs across 40+ countries.
For more information or to book a demo, click here.
