How we work
Most data only takes you so far. Ours takes you further.
Because we don’t hand over generic statistics or reports. Instead, we start by understanding your unique questions and objectives, then combine our platforms, reports, and consultancy to create personalised solutions that truly support your goals.
ANIE
ANIE is our proprietary data platform designed to ground your intelligence and analysis in a real-world product landscape, helping you explore, understand, and act on market data.
✅ Market mapping and nutritional analysis
✅ Track launches, delists, pricing, and performance
✅ Access trends reports, webinars, and Amazon sales data
Why it matters
✅ Help teams make strategic and commercial decisions
✅ Educate internal teams and customers
✅ Rich, user-friendly, and unmatched in the market
Insights Hub
Our Insights Hub delivers daily updates on all things active nutrition.
From product launches and industry trends to data analysis and strategic guidance, our insights keep you ahead of what’s going on to inform your strategy and innovation.
✅ Curated market insights and emerging trends
✅ Real-time intelligence for product, category, and competitor activity
✅ Support innovation, strategy, and decision-making
Why it matters
✅ Stay ahead of market changes
✅ Drive innovation and business strategy with evidence-based insights
✅ Translate data into actionable opportunities
Bespoke reports
We don’t do off-the-shelf reports. Every one of our reports is bespoke and tailored to your exact needs.
✅Tailored analysis delivered via videos, dashboards, or workshops
✅ Aligns insights with your business objectives to ensure impact
✅ Informs confident, evidence-based decisions
Why it matters
✅ Support decision-making and concept validation
✅ Empower teams to take confident, evidence-based actions
✅Gain clarity that can't be obtained from generic reports
Consultancy
Expert consultation that combines our extensive experience and proprietary data to help you achieve your goals.
✅ Support across innovation, launch, positioning and more
✅ Combine proprietary data with strategic insight
✅ Provide hands-on guidance to implement strategy effectively
Why it matters
✅ Turn insights into actionable outcomes
✅ Accelerate decision-making and reduce risk
✅ Meaningful insights that deliver measurable results