We answer the questions that need to be answered


We challenged the existing data, defined more relevant product categories and created a fresh approach to data and insight. We built our own information ecosystem and now, we are inviting you in to the world of active nutrition as we know it. Our subscription based online platform makes data analysis refreshing, simple and intuitive, with unlimited access to a variety of tools and features..

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Our Services

ANIE is designed to make accurate data accessible to everyone within the supply chain. We also provide reports and bespoke consultancy to suit all of your individual needs and requirements.

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Who we are

We are a team of industry insiders with a passion for products and the active nutrition market. We integrate current data with our extensive industry knowledge to provide you with a unique insight into the dynamics of this category.

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Trusted by...

Case Studies

FrieslandCampina refined the positioning of their bar solutions
Nuzest optimised their approach to market for nutrition bars
Beneo trust our expertise on the gaming market
Get immersed in the industry
Get in touch to find out more about how we can be a part of your business development journey, or book a demo of our platform to see it for yourself
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