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Our services

The ANIE platform drives everything we offer as a business, with ANIE Interactive and ANIE Insights providing you with the tools, data, and market intelligence you need to outshine the competition.

These core tools are enhanced by specialist services for niche projects or when specialist assistance is needed.

Trusted by leaders across the active nutrition industry

Expert support when you need more than data & insights

Sometimes you need more than the real-time data that ANIE Interactive and ANIE Insights provide. You might be entering a new category where data doesn’t yet exist, or you may need an independent perspective to help interpret the data, guide decision-making, and educate your teams. For these reasons, we offer human-driven support services alongside ANIE to give you the additional insight and confidence you need.

ANIE Interactive

The active nutrition intelligence platform

Search, filter, and analyse millions of data points across products, ingredients, categories, pricing, brands, flavours, and markets.

  • Research your category
  • Understand your competition
  • Discover new opportunities

ANIE Insights

Expert intelligence that always keeps you one step ahead

Actionable analysis and commentary from our team of experts, covering the trends, innovations, and strategies shaping the active nutrition market.

  • Daily updates & analysis
  • Category deep-dives
  • Stay ahead of the competition

Bespoke reports

Data and insights with expert commentary

Let the Nutrition Integrated team compile the data, uncover the insights and provide the latest industry commentary across your chosen topic.

Consultancy projects

One-off special projects

For businesses with unique challenges, the team can be deployed on one-off consultancy projects, where we help augment your team with active nutrition expertise.

Your active nutrition partner for every part of the value chain

For brands...

Use ANIE tools to understand your market, uncover opportunities and accelerate decision-making, with bespoke analysis and consultancy available when needed.

  • Explore consumer trends
  • Stay ahead with expert commentary
  • Commission bespoke market reports
  • Get help with strategic projects

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For manufacturers...

Equip your team with the market intelligence needed to anticipate customer needs, identify growth opportunities and strengthen commercial conversations.

  • Identify emerging opportunities
  • Understand market shifts
  • Use data to support pitches/planning
  • Engage us on specialist projects

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For suppliers...

Track ingredient evolution and market activity through expert intelligence designed to uncover opportunities and support business development.

  • Monitor ingredient category trends
  • Gain expert category analysis
  • Leverage bespoke customer reports
  • Let us help with commercial challenges

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Explore every angle of the active nutrition market

Two powerful tools

ANIE Interactive and ANIE Insights form the backbone of your research

Optional bespoke reports

Add market intelligence and commentary from the team

Consultancy when you need it

Engage with us on special projects, where we augment your team

See how the ANIE platform can transform the way you make decisions

Book a personalised demo with our team

How active nutrition data gives you the edge

Supercharge your product launches

Launch new products with confidence and market validation
planning
supply chain
marketing
sales
NPD

Outperform the competition

Understand what your competition is doing, and what they're not
marketing
category
sales
manufacturing

Spot market whitespace

Identify quickly and leap on opportunities within your markets
marketing
sales
NPD

Accelerate category growth

Use trend analysis to spot where opportunities for sales exist
category
marketing
sales

Understand the context behind every product launch

‍‍Launch new products with the confidence of complete market context
planning
NPD
marketing

Turn market intelligence into a competitive advantage

Stay ahead of the competition with market intelligence that goes beyond the data
marketing
sales
manufacturing

Uncover
high-potential market whitespace

Gain a deeper understanding of the opportunities within your market
marketing
sales
NPD

Discover category growth opportunities

Understand the context behind industry trends to spot opportunities for growth
marketing
sales