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ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

Open book titled 'Community Insights' with key points: Market Intelligence, Expert Perspectives, Emerging Trends, Stronger Community. Opposite page shows 'Market Update' on protein innovation with global map and stats: 28% new product launches, 40+ countries covered, 50K+ products tracked. Surrounding graphics include icons, charts, colorful blue and green splash effects, a lightbulb, and text cards highlighting trends like plant-based performance rising, creatine beyond sports nutrition, and functional beverages driving growth.

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Insight
28 Oct 2026

Reframing protein through new communications strategies

Rising whey prices are reshaping protein innovation, pushing brands towards alternative sources, hybrid formulations and entirely new value propositions.

Marketing
Price
Source
Insight
Insight
20 Oct 2026

Coffee continues to be a functional carrier

Coffee is evolving beyond caffeine, with brands exploring cognition, gut health, alternative formats and new routes to functional innovation.

Functional food
Active ingredients
Performance supplements
Insight
Insight
13 Oct 2026

Mapping out the latest hydration architecture

Hydration innovation is evolving through new electrolyte formats, targeted formulations and experiential propositions, creating fresh opportunities for differentiation and functionality.

Active dose
Packaging
Performance supplements
Insight
Insight
06 Oct 2026

Choline in the context of active nutrition

Choline is gaining ground across active nutrition, connecting cognitive support with physical performance through focus, mind-muscle connection and broader functionality.

Choline
Branded actives
Shots
Insight
Insight
29 Sep 2026

Challenging the conventional – a SURREAL case study

SURREAL’s KFCereal collaboration shows how unconventional innovation, bold branding and absurdity can create cut-through and engagement in increasingly saturated categories.

Protein cereal
Functional food
Marketing
Insight
Insight
22 Sep 2026

Bone broth, reimagined

Bone broth is breaking beyond tradition, emerging across bars, bakery, beverages and RTDs as an alternative, differentiated source of protein.

Clean Labels
Protein bar
Active ingredients
Insight
Insight
22 Sep 2026

Creatine '+' - the rise of hybridisation

Creatine is evolving beyond standalone supplementation as brands embrace hybridisation across hydration, cognition, longevity, recovery and performance-led propositions.

Brain
Positioning
Magnesium
Insight
Insight
26 Aug 2026

VMS through a format lens

Vitamin and mineral supplements have long been confined to the traditional capsule and tablet format conventions.

Vitamins
Supplements
Jellies
Insight
Insight
19 Aug 2026

The evolving whey + collagen partnership

The partnership between whey and collagen continues to unfold and becomes ever more present as the price in whey continues to rise.

Collagen
Whey
Insight
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