A gut feeling
The gut and the microbiome is one of the most important target areas to improve human health. And it is not just about symptoms of gut discomfort but multiple other interrelated benefits such as the brain. In fact, our gut is often referred to as our second brain - with huge scientific development on the 'gut-brain' axis.
But while it is a category primed for growth, not least an alignment to technology and personalisation - exactly what does the brand and product landscape look like and how do we expect it to evolve?
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