Bone broth, reimagined

Could bone broth be breaking out of the soup bowl?

As the demand for convenient, on-the-go functionality continues to soar, could bone broth offer another route into this evolving landscape – just with an alternative twist and, importantly, a new point of differentiation?

Because traditionally, bone broth has been exactly that: broth. A warm, savoury proposition consumed from a cup or bowl, with cartons, concentrates and powdered broths largely following the same consumption ritual. But some of the latest innovation is beginning to separate bone broth the ingredient from bone broth the format – as it increasingly becomes a functional ingredient platform.

One clear route to naturally differentiate is through a protein-orientated lens, particularly as a route to look beyond the traditional reliance on whey. And that’s the precise route  HOL adopts as it reimagines bone broth through the protein bar format.

HOL heroes chicken bone broth and positions its bars around “clean protein from real, whole food ingredients”, where each bar delivers 20g of protein and chicken bone broth sits alongside natural wholefoods like peanuts, dates and honey.

But perhaps...

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