Creatine for all

Creatine is a performance ingredient. It supports high intensity exercise and is the perfect partner to protein in the development of muscle and strength.

However, creatine has way more going for it than just performance. It can support anyone who’s looking to maintain muscle mass, particularly as we age, while it’s also showing evidence towards brain health and cognition. 

But how will creatine become more relevant to more people? 

We're always looking for brands that push boundaries or reimagine a product or ingredient. And we've been desperately looking for that in the area of creatine.

We've spoken a few times to say that despite all the interest in creatine and cognition, the category of products that currently exists is in status quo. Therefore the skill is to take what is a classic ingredient and find a way to re-communicate it so that people appreciate its scope beyond its original stereotype.

I'm not sure if Create Creatine is quite doing that as well as we'd like, but it's certainly bringing creatine to life in a democratised way with its Core and Daily Performance gummies.

We'll let you decide on the proposition, but we can certainly say with confidence that the brand, proposition and overall presentation is unique when compared to the majority of creatine products on the market.

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