How brands are navigating joint and bone
While inherently part of agelessness, the core category – on paper at least – does feel a little old school.
However, don't let that confuse you as to the importance and maturity of the category.
We’ve just finished our first dataset on joint and bone health and are interested to see how brands are navigating a category so defined by ingredients like glucosamine and chondroitin.
Here is our first look at analysis of the European based data.
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