How do we categorise superfoods?

In our database we track hundreds of superfood blends across Europe, North America and Canada. What we see are four dominant categories:

1. Green superfood blends (spirulina, chlorella, wheat grass)

2. Red superfood blends (acai berry, pomegranate)

3. Adaptogenic superfood blends (maca, reishi, cordyceps)

4. 'Other' superfood blends (golden, blue and health-specific blends)

The ‘other’ superfood blends we see often have a base of superfoods but include additional claims and specific ingredients which position them toward a particular health benefit.

A tiered system in superfood blends

Within these four leading superfood blend categories, there’s also a tiered system at play.

Green superfood blends are by far the leading tier one category, with different colour blends like reds, blues and golden blends into a secondary tier. 

Within this second tier, we also see superfood blends tailored to specific needs such as gut health, women’s health, energy, kids and gaming. 

A non-competing tier one category is adaptogenic blends, usually in the form of a coffee blend, which has separated itself from other superfood blends and grown legs within the market.

Summary

Essentially, green blends are the most common and form the top tier while red and other speciality blends are more unique categories, each catering to different health needs and preferences. Adaptogenic superfood blends seem to be in a league of their own.