Protein powder serving size - an FYI

We talk a lot about the price of protein (powder) per kilo, but another metric of importance is the price per serving. And to help navigate that, particularly in product development, you need to understand serving size.
So here you go. The charts show the most popular serving size for each protein powder subcategory in Europe and in the US & Canada.
This isn't a post trying to explain what you already know, it's just an FYI to give you information that's critical to the value economics of protein.
Europe
US & Canada
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