The GLP-1 madness continues
As we all know by now, a GLP-1 grenade has gone off in the nutrition industry, whether viewed through the lens of dietary supplements, beauty, ageing or sport. GLP-1 is everywhere.
When we last spoke, we outlined some of our views on GLP-1 and the initial approach brands were taking to product positioning and development. Since then, more has happened. And at this time of year ("new year, new me" and so on), weight management definitely comes into focus.
So what are we seeing?
Let's start with GLP-1 Collagen Peptides from Codeage, featuring Nextida GC, a Rousselot ingredient. It's a specific collagen peptide focused on blood glucose control. The world of collagen is definitely evolving.
It doesn't stop there for Codeage either, you can also find GLP Advantage+ and GLP Harmony Companion.
Another interesting progression is to go beyond products and offer a 'body transformation system', like Modere, which is focusing on supporting a user's natural GLP-1. It's Science of Skinny features five "cutting-edge" formulas with a particular focus on Akkermansia.
It would be easy to say this is just the start, but honestly, this is a new reality.
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