Protein powder serving size - an FYI

Published on
September 10, 2024
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We talk a lot about the price of protein (powder) per kilo, but another metric of importance is the price per serving. And to help navigate that — particularly in product development — you need to understand serving size.

So here you go — the charts show the most popular serving size for each protein powder subcategory in Europe and in the US & Canada.

This isn't a post trying to explain what you already know, it's just an FYI to give you information that's critical to the value economics of protein.

Europe

US & Canada