Skip to main content

ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

Trusted by leaders across the active nutrition industry

Filters
reset all
Showing 100 of 0
Insight type
reset
Brands & topics
reset
Clear all
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Filters
Tag
Operator
Value
Sort by
Blog
16 Mar 2026

Expo West 2026: an honest appraisal

Walking the halls of Expo West is like stepping into a parallel universe created by thousands of brands all trying to project their best possible version of reality.

2026
Trends
Blog
Blog
24 Feb 2026

Protein pricing strategies: what the data tells us

You’d think that pricing would be relatively straightforward. But once you start digging into the data, you quickly see that it isn’t.

2026
Protein
Pricing
Blog
Insight
24 Feb 2026

Clean protein reframes the functional bar baseline

Not all protein bars are made the same, and ‘clean’ protein bars may well be becoming the latest trend. But what does clean even mean? 

Bars
Protein
Insight
Insight
24 Feb 2026

The cost of convenience

Every time we ask ourselves whether we’ve hit peak protein, a new product hits the shelves. There’s no escaping the fact that protein’s continuing to dominate the food and beverage conversation.

Bars
Functional drinks
Healthy snacking
Pricing
Insight
Blog
05 Feb 2026

Flavour with function: how functional nutrition brands are innovating beyond taste

Flavour’s an easy way to innovate; there’s a reason brands churn out new tastes, limited editions and nostalgic collaborations at pace. But not all flavour innovation is equal and novelty alone rarely differentiates. 

Flavours
Functional drinks
Powders
Protein
Blog
Insight
28 Jan 2026

Creatine protein bars: early indications from the market

One of the most compelling directions we’re seeing creatine take is its infusion into protein bars.

Creatine
Bars
Protein
Insight
Insight
26 Jan 2026

Creatine flavour is doing more work than ever

As creatine moves into gummies and bars, flavour is being used to enhance the experience. In a category traditionally dominated by unflavoured products, brands are beginning to use flavour cues to reduce friction and broaden appeal.

Creatine
Flavours
Insight
Insight
26 Jan 2026

Ultra-pure creatine gummies and the rise of proof

The popularity of creatine gummies – and the headlines they’ve generated at times – means we’re seeing a counter-trend: increased emphasis on purity, testing and validation. Branded creatine ingredients and clinical language are becoming more prominent as brands look to reassure consumers navigating unfamiliar formats.

Creatine
Gummies
Insight
News
16 Jan 2026

Creatine gummies market grows by 50% in last 12 months

The creatine gummies market has grown by 50% in the last 12 months as brands look to make the increasingly popular ingredient more accessible to a broader consumer base. 

Creatine
Gummies
Trends
News
No results found.
There are no results with this criteria. Try changing your search.
RESET ALL