ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

Open book titled 'Community Insights' with key points: Market Intelligence, Expert Perspectives, Emerging Trends, Stronger Community. Opposite page shows 'Market Update' on protein innovation with global map and stats: 28% new product launches, 40+ countries covered, 50K+ products tracked. Surrounding graphics include icons, charts, colorful blue and green splash effects, a lightbulb, and text cards highlighting trends like plant-based performance rising, creatine beyond sports nutrition, and functional beverages driving growth.
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Value
22 Apr 2026

Longevity ingredients doing things differently

As longevity continues to become more mainstream, it’s often the finished products and shiny new launches that people (us included) tend to talk about. But what gets far less attention is the ingredients that sit behind them, despite the fact that so much innovation is happening at this level.

2026
Longevity
Active nutrition
Actives
Insight
25 Mar 2026

Branded ingredients: when do they really add value?

Branded ingredients have long been positioned as a marker of quality within the industry, but often come at a premium. So when do they actually add value and when are they simply adding cost?

Actives
Active nutrition
Blog
25 Mar 2026

Making magnesium premium

Magnesium continues to gain momentum, but as the category evolves, so does the product hierarchy within it. 

Actives
Active nutrition
Insight
16 Mar 2026

Expo West 2026: an honest appraisal

Walking the halls of Expo West is like stepping into a parallel universe created by thousands of brands all trying to project their best possible version of reality.

2026
Trends
Blog
24 Feb 2026

Protein pricing strategies: what the data tells us

You’d think that pricing would be relatively straightforward. But once you start digging into the data, you quickly see that it isn’t.

2026
Protein
Pricing
Blog
24 Feb 2026

Clean protein reframes the functional bar baseline

Not all protein bars are made the same, and ‘clean’ protein bars may well be becoming the latest trend. But what does clean even mean? 

Bars
Protein
Insight
24 Feb 2026

The cost of convenience

Every time we ask ourselves whether we’ve hit peak protein, a new product hits the shelves. There’s no escaping the fact that protein’s continuing to dominate the food and beverage conversation.

Bars
Functional drinks
Healthy snacking
Pricing
Insight
05 Feb 2026

Flavour with function: how functional nutrition brands are innovating beyond taste

Flavour’s an easy way to innovate; there’s a reason brands churn out new tastes, limited editions and nostalgic collaborations at pace. But not all flavour innovation is equal and novelty alone rarely differentiates. 

Flavours
Functional drinks
Powders
Protein
Blog
28 Jan 2026

Creatine protein bars: early indications from the market

One of the most compelling directions we’re seeing creatine take is its infusion into protein bars.

Creatine
Bars
Protein
Insight
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