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ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

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Insight
27 Jan 2025

The GLP-1 madness continues

As we all know by now, a GLP-1 grenade has gone off in the nutrition industry, whether viewed through the lens of dietary supplements, beauty, ageing or sport. GLP-1 is everywhere. 

GLP-1
2025
Weight management
Insight
Insight
14 Jan 2025

The penetration of mushrooms

One data insight we were keen answer when reviewing the amount of activity in mushroom based innovation was which product categories use mushrooms most frequently.

Active nutrition
Superfoods
Insight
Insight
06 Jan 2025

Just how much protein is in ready-to-eat protein?

How does the amount of protein per serve differ across protein ready to eat (RTE) formats?

Protein
Healthy snacking
Active nutrition
Insight
Insight
29 Nov 2024

A parallel universe

GLP-1 is everywhere, and it very much felt like the trend of SupplySide West. We’ve also spoken about it as part of our outlook for 2025. But beyond it being the buzzword of the moment, what’s really going on? 

GLP-1
Weight management
Insight
Insight
29 Nov 2024

The root cause of agelessness

We’ve discussed agelessness a lot throughout 2024 and the concept remains strong going into 2025. The key evolution in the trend is that consumers are looking to get to the root cause, and while that is not easily defined, the emergence of cellular health continues to become more visible.

Agelessness
Trends
Insight
Insight
29 Nov 2024

How brands are navigating joint and bone

While inherently part of agelessness, the core category – on paper at least – does feel a little old school. However, don't let that confuse you as to the importance and maturity of the category.

Agelessness
Insight
Blog
18 Nov 2024

The GLP-1 extravaganza

It’s been a couple of weeks since SupplySide West, which has given me some time to wrap my head around what was there. And the thing that was just… everywhere? GLP-1. 

Active nutrition
Trends
Blog
Slides
13 Nov 2024

Slides: 2025 and beyond - what next, where next

In the slides from our recent webinar, we look at what's underpinning the trends that have been successful, and the principles and dynamics that are driving this success.

2025
Active nutrition
Sports nutrition
Trends
Slides
Blog
28 Oct 2024

The perception of naturalness

When it comes to naturalness, there is a difference between the concept in literal terms and how it’s perceived by consumers.

Active nutrition
Trends
Blog
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