ANIE Insights | community edition
Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.
Trusted by leaders across the active nutrition industry
The new world of magnesium
Traditional as it may be, magnesium's an ingredient that's only just getting started. But how is this playing out in the market? Is magnesium a specialist proposition – that is, magnesium brands sell magnesium – or a generalist execution, aka anyone can sell it?
.jpeg)
The overlooked importance of joint health
Despite joint health and mobility being so fundamental to our present and future quality of life, joint health as a category within the world of active nutrition and nutraceuticals is often overlooked, particularly in terms of specialism and innovation.
The GLP-1 revolution
Nutrition can play a huge role in helping GLP-1 users manage side effects and unintended health consequences such as nutrient deficiencies, muscle loss and a disrupted microbiome. But how are brands approaching this shifting consumer landscape and what innovations are we seeing?
