ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

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05 Mar 2025

The overlooked importance of joint health

Despite joint health and mobility being so fundamental to our present and future quality of life, joint health as a category within the world of active nutrition and nutraceuticals is often overlooked, particularly in terms of specialism and innovation. 

Active nutrition
Agelessness
Capsules & tablets
Joint health
Blog
26 Feb 2025

The future of creatine: trends and innovations in the next 12 months

It's an exciting time for creatine and its ongoing evolution has us hooked. But how is it evolving, and what are some of the biggest talking points and opportunities we’re seeing around creatine?

2025
Active nutrition
Creatine
Sports nutrition
Trends
Blog
26 Feb 2025

The GLP-1 revolution

Nutrition can play a huge role in helping GLP-1 users manage side effects and unintended health consequences such as nutrient deficiencies, muscle loss and a disrupted microbiome. But how are brands approaching this shifting consumer landscape and what innovations are we seeing?

2025
GLP-1
Weight management
Trends
Blog
12 Feb 2025

Our “game-changing” new tool to support innovation and prospecting 

Today marks the launch of our new tool that's been designed to support businesses with identifying innovation and prospecting opportunities.

2025
Active nutrition
News
12 Feb 2025

Ingredient tracker Q&A

A Q&A with our founder, Nick Morgan, answering all your questions about our new ingredient tracker

2025
Active nutrition
News
06 Feb 2025

Cellular health: the next big thing

Cellular health: it’s about to become the next big thing. From supplements and shakes to hydration solutions, it’s popping up everywhere. But what’s it all about, and what kinds of products and brands are leading the way? 

2025
Trends
Agelessness
Cellular health
Blog
27 Jan 2025

Redefining endurance performance

Sports nutrition, or performance nutrition – whichever you prefer – has traditionally been seen to have two main pillars; muscle and strength, and endurance. And while any brand can provide products that meet the needs for both types of activities (and there are plenty of them), in general they tend to be stereotyped and experts in just one pillar.

Active nutrition
Sports nutrition
Energy
Protein
Pre-workout
Insight
27 Jan 2025

Creatine for all

Creatine is a performance ingredient. It supports high intensity exercise and is the perfect partner to protein in the development of muscle and strength. However, creatine has way more going for it than just performance.

Creatine
Gummies
Insight
27 Jan 2025

Substance behind the logo

Framed as one of our 2025 brands, consumers are increasingly expecting brands to demonstrate that they have substance behind their logo when it comes to clean label, sustainability and transparency.

Protein
Sustainability
Active nutrition
Insight
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