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ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

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Blog
05 Sep 2024

Healthy ageing is out, agelessness is in

When we think of ageing, we often think about the fight against growing old or reducing the visual effects of age. But there is another way to think of ageing, reframing and shaping it into a new concept: agelessness.

Active nutrition
Agelessness
Collagen
Women's health
Blog
Insight
05 Sep 2024

Roll call on protein cereals

Protein cereals are all the rage and every week seems to see a new option appear on our shelves. An important ingredient here is extruded protein crisps (whether soy, pea or whey), which give the crunchy and crispy texture we love. So let’s look at some of the brands using extruded protein in protein cereals.

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Insight
Blog
19 Aug 2024

How do we categorise superfoods?

Understanding how we categorise superfood blends, why the superfoods blends system is a tiered one, and why adapotgenic superfood blends are in a league of their own.

Active nutrition
Greens
Superfoods
Trends
Blog
Blog
15 Aug 2024

Gummies make taking your vitamins fun

How are brands positioning gummies against their traditional counterparts — tablets and capsules? And what exactly made gummies so popular in the first place?

Active nutrition
Gummies
Capsules & tablets
Blog
Blog
07 Aug 2024

How did superfoods and superfood blends go stratospheric?

In this blog, we’re asking why the superfoods category has experienced such growth over the past few years. 

Active nutrition
Greens
Superfoods
Trends
Blog
Blog
05 Aug 2024

Redefining sports nutrition: four brands doing active nutrition right

Following on from our recent blogs diving into the meaning behind the terms active nutrition and proactive nutrition, we wanted to share some examples of brands that perfectly encapsulate the kinds of products that are winning within this changing landscape. 

Active nutrition
Trends
Blog
Blog
30 Jul 2024

Superfoods have gone stratospheric, but what are superfoods and superfood blends?

What's the driving force behind superfoods exploding onto the market?

Active nutrition
Superfoods
Trends
Greens
Blog
Blog
22 Jul 2024

The emergence of proactive nutrition

We recently talked about the active nutrition audience being separate to the traditional sports nutrition audience, and how the two differ. But what about proactive nutrition?

Active nutrition
Energy
Healthy snacking
Sports nutrition
Trends
Blog
Insight
18 Jul 2024

Are flavours that important in gummies?

Of all the gummies across Europe and North America, 98% of products only contain one flavour. It seems that the flavours associated with gummies aren’t nearly as diverse as flavours we see in protein products. But why?

Active nutrition
Flavours
Gummies
Insight
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