ANIE Insights | community edition
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Different and owning it: how to tell if we’re the right market research partner for you
Chances are, if you’re reading this, you already use Innova Market Insights or (and) Mintel. It’s ok, we know. And they're excellent at what they do, so we’re not going to try and tell you otherwise. Because actually, we’re cool with you using them. And you know why? Because we’re different. Not better. Different. Let us explain.
Gummies: a product round up
The gummies market was valued at USD 22.78bn in 2023 and is expected to reach USD 66.56bn by 2033. It comes as no surprise, then, that as the category grows, so too does the range of products within it. What's interesting to see though, is how many of these products are developing beyond the more traditional multivitamin format.
What is active nutrition?
Active nutrition. We say it a lot. But there’s every chance you’re not entirely sure what we mean by it, thanks to its relative newness as a concept and it being the kind of thing that doesn’t have one, clear definition. To understand active nutrition, we must first understand sports nutrition. The clue is in the name – nutrition that’s specifically for sports – and it’s a category that, traditionally at least, has been stereotyped by bodybuilding and an association to muscle.
The use of branded actives in gummies
Active ingredients are the main components of a supplement - designed to cause a desired effect(s) on the body. Some supplements contain several actives to achieve multiple health benefits. Going one step further, companies also introduce branded actives to elevate a supplement's quality and price.