ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

Open book titled 'Community Insights' with key points: Market Intelligence, Expert Perspectives, Emerging Trends, Stronger Community. Opposite page shows 'Market Update' on protein innovation with global map and stats: 28% new product launches, 40+ countries covered, 50K+ products tracked. Surrounding graphics include icons, charts, colorful blue and green splash effects, a lightbulb, and text cards highlighting trends like plant-based performance rising, creatine beyond sports nutrition, and functional beverages driving growth.
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16 Sep 2024

Going back to basics with creatine

Creatine is big news at the moment. Not because creatine has changed, but because research has caught up to its wide-reaching health effects.

Active nutrition
Sports nutrition
Trends
Blog
10 Sep 2024

Protein powder serving size - an FYI

We talk a lot about the price of protein (powder) per kilo, but another metric of importance is the price per serving. And to help navigate that — particularly in product development — you need to understand serving size.

Powders
Protein
Pricing
Insight
10 Sep 2024

Don't take the cookie out of the cookie

Once protein bars went mainstream, it was only a matter of time before bakery was next in line. But the success we’ve witnessed in protein bars hasn’t quite happened yet for the protein cookie. Why?

Active nutrition
Bars
Protein
Trends
Blog
05 Sep 2024

Healthy ageing is out, agelessness is in

When we think of ageing, we often think about the fight against growing old or reducing the visual effects of age. But there is another way to think of ageing, reframing and shaping it into a new concept: agelessness.

Active nutrition
Agelessness
Collagen
Women's health
Blog
05 Sep 2024

Roll call on protein cereals

Protein cereals are all the rage and every week seems to see a new option appear on our shelves. An important ingredient here is extruded protein crisps (whether soy, pea or whey), which give the crunchy and crispy texture we love. So let’s look at some of the brands using extruded protein in protein cereals.

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Insight
19 Aug 2024

How do we categorise superfoods?

Understanding how we categorise superfood blends, why the superfoods blends system is a tiered one, and why adapotgenic superfood blends are in a league of their own.

Active nutrition
Greens
Superfoods
Trends
Blog
15 Aug 2024

Gummies make taking your vitamins fun

How are brands positioning gummies against their traditional counterparts — tablets and capsules? And what exactly made gummies so popular in the first place?

Active nutrition
Gummies
Capsules & tablets
Blog
07 Aug 2024

How did superfoods and superfood blends go stratospheric?

In this blog, we’re asking why the superfoods category has experienced such growth over the past few years. 

Active nutrition
Greens
Superfoods
Trends
Blog
05 Aug 2024

Redefining sports nutrition: four brands doing active nutrition right

Following on from our recent blogs diving into the meaning behind the terms active nutrition and proactive nutrition, we wanted to share some examples of brands that perfectly encapsulate the kinds of products that are winning within this changing landscape. 

Active nutrition
Trends
Blog
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