Tired of stale data?
So are we.
Forget generic reports and repetitive trends. It's time for real insights that will shake up your active nutrition game.
Trusted by innovators




























Active nutrition
game changers
We know active nutrition. That's what we do: specialist data and insights for the active nutrition industry. So if you're looking for someone to give you an edge in the fast-paced world we move in, you've just found it.
But we don’t do basic data. Instead, we specialise in product and category data to give you no-BS insights that cut through the noise.
And it's all tailored to you. Not an off-the-shelf report to be seen.
Evidence based insights
Top line data only gets you so far. That's why every solution we offer is underpinned our proprietary database of over 25,000 active nutrition products.
Why? Because it helps you answer the most detailed of questions and make better, evidence-based decisions.

What we do
We combine deep industry know-how with smart data to deliver bold, actionable insights that actually matter to you.
ANIE
Our Active Nutrition Information Ecosystem -or ANIE for short - is our proprietary database that lets you explore more than 25,000 products.
Reports
Reports created just for you that answer your specific questions and give you the exact data and insights you need into categories, products and trends.
Ingredients tracking
In-depth ingredients tracking and market insight to support your innovation and business development objectives.
Consultancy
Benefit from expert consultation that draws on our data to provide specific, in-depth analysis of the active nutrition market that meets your exact needs.