ANIE Insights | community edition
Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.
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Standing out in the clear protein market
As one of the newer protein compositions to enter the market, clear protein faces additional challenges when it comes to competing against the better-established protein categories. One of the ways we’re seeing clear protein products distinguish themselves from other protein supplements is by using specific key word descriptors.
Superfoods: it's not a popularity contest (or is it?)
As consumer awareness around the importance of healthy lifestyle choices continues to rise, so too does the global superfood powder market, with some valuing it in the region of $7 billion. Superfood blends can be classified into four main categories: greens, reds, adaptogenic, and ‘other’. Within our ANIE database, we currently track nearly 1,000 superfood products across Europe and North America, giving us ample insight into the market.
The endless opportunities of agelessness
Increasingly we’re seeing a shift away from the negative connotations of ‘anti-ageing’ and towards the endless opportunities of ‘agelessness’. But is there a way to harness these opportunities in an industry that has traditionally been prescriptive about what the body needs at different stages?
Clear protein flavour trends
Although regular protein powders are a staple for many athletes and gym goers, clear proteins are becoming more popular and provide manufacturers with a great opportunity for flavour innovation, writes Chris Whiting, Business Development Manager for Nutrition at Synergy Flavours.
