ANIE Insights | community edition
Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.
Trusted by leaders across the active nutrition industry
The use of branded actives in gummies
Active ingredients are the main components of a supplement - designed to cause a desired effect(s) on the body. Some supplements contain several actives to achieve multiple health benefits. Going one step further, companies also introduce branded actives to elevate a supplement's quality and price.
Standing out in the clear protein market
As one of the newer protein compositions to enter the market, clear protein faces additional challenges when it comes to competing against the better-established protein categories. One of the ways we’re seeing clear protein products distinguish themselves from other protein supplements is by using specific key word descriptors.
Superfoods: it's not a popularity contest (or is it?)
As consumer awareness around the importance of healthy lifestyle choices continues to rise, so too does the global superfood powder market, with some valuing it in the region of $7 billion. Superfood blends can be classified into four main categories: greens, reds, adaptogenic, and ‘other’. Within our ANIE database, we currently track nearly 1,000 superfood products across Europe and North America, giving us ample insight into the market.
The endless opportunities of agelessness
Increasingly we’re seeing a shift away from the negative connotations of ‘anti-ageing’ and towards the endless opportunities of ‘agelessness’. But is there a way to harness these opportunities in an industry that has traditionally been prescriptive about what the body needs at different stages?
