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ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

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Insight
30 Sep 2025

The evolving role of whey

We know whey protein dominates sports nutrition. It’s a staple across the protein powders market and has a strong role in bars and ready-to-drink products. But as protein proliferates into more formats, is whey still the protein source of choice?

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Insight
Insight
24 Sep 2025

Protein cereal pricing strategy

Protein cereal has become both a supermarket shelf and an Instagram breakfast staple. So we examine how pricing differs between the specialist protein cereal brands and supermarket offerings.

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Insight
Insight
24 Sep 2025

2025 active nutrition trends: recapped

A recap on our 2025 trends

2025
Active nutrition
Trends
Insight
Webinars
13 Aug 2025

Ingredient tracker: live demo

Join our live demos to find out more about our ingredient tracker

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Webinars
Blog
11 Aug 2025

Protein bars: what next, where next?

We’re often asked: what’s the future of protein bars? The honest answer? There isn’t just one.

2025
Bars
Protein
Healthy snacking
Blog
Blog
04 Aug 2025

The next texture

That’s the question right there: what is the next texture component that’s going to rock the boat in the protein bar world?

2025
Healthy snacking
Protein
Bars
Blog
Insight
30 Jul 2025

Beyond the bar: formats redefining functional foods

From cereal and ice cream to meals and unexpected collaborations, we take a look at four standout examples that are reshaping what functional food can be.

2025
Active nutrition
Protein
Meal replacements
Insight
Blog
23 Jul 2025

Longevity and the pursuit of agelessness

From Silicon Valley biohackers to mainstream supplement brands, the conversation around ageing is being completely reframed, anchored by cellular health, advanced nutrition, and a powerful societal shift in how we perceive age and vitality. We take a look. 

2025
Active nutrition
Longevity
Trends
Blog
Webinars
22 Jul 2025

Longevity and the pursuit of agelessness

In this webinar, we explore the current status of longevity across the active nutrition landscape, as growing consumer demand for proactive health solutions, ingredient-led innovation, and the rise of specialist longevity brands redefine category standards.

2025
Longevity
Trends
Webinars
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