ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

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15 Jul 2025

Clear protein: what the market is telling us (and why it matters)

The clear protein category has been one to watch over the last couple of years. Since reporting that the market had more than doubled between January 2022 and January 2024, we’ve continued to track its evolution. 

2025
Clear protein
Protein
RTD
Powders
Insight
23 Jun 2025

Webinar: creatine reinvented - beyond muscle and strength

In this webinar, Nick Morgan, founder of Nutrition Integrated, looks at the rapidly expanding world according to creatine, from product evolution and a shifting brandscape to thinking about what the next few years will hold.

Collagen
Trends
Active nutrition
Webinars
23 Jun 2025

Slides: creatine - beyond muscle and strength

Download the slides from our recent webinar where Nick Morgan, founder of Nutrition Integrated, looked at the rapidly expanding world according to creatine, from product evolution and a shifting brandscape to thinking about what the next few years will hold.

2025
Active nutrition
Creatine
Sports nutrition
Slides
17 Jun 2025

Slides: The protein renaissance - what's next?

Download the slides from our recent webinar, where Nick Morgan, founder of Nutrition Integrated, and Mike Hughes, head of research and insight at FMCG Gurus, explored the subject of protein from both a consumer and product perspective to ask the question: are we entering the protein renaissance?

2025
Active nutrition
Protein
Trends
Sports nutrition
Slides
11 Jun 2025

Vitafoods Europe 2025: our top four takeaways

It’s fair to say that this year’s Vitafoods Europe and its new home of Barcelona were a resounding success. But what really stood out? We take a look.

2025
Active nutrition
Agelessness
Creatine
GLP-1
Blog
30 Apr 2025

The retailer response to GLP-1

As the GLP-1 landscape continues to skyrocket, we’re seeing more and more companion products emerging to meet the needs of consumers using GLP-1. We spoke about this recently and how GPL-1 is influencing the nutrition industry; today we’re looking at a retailer’s response to it all. 

GLP-1
Weight management
Trends
United States
Insight
03 Apr 2025

The new world of magnesium

Traditional as it may be, magnesium's an ingredient that's only just getting started. But how is this playing out in the market? Is magnesium a specialist proposition – that is, magnesium brands sell magnesium – or a generalist execution, aka anyone can sell it?

2025
Trends
Functional drinks
Active nutrition
Blog
19 Mar 2025

The role of hydration in gut and cellular health

Two of the most exciting health needs that hydration is crossing over into are gut health and cellular health. In this blog we take a look at some of the newest products in these areas. 

Active nutrition
Cellular health
Gut health
Sports nutrition
Blog
12 Mar 2025

The evolution of creatine: beyond muscle growth

We look at some of the brands that are re-imagining creatine so that people appreciate its scope beyond its original stereotype.

2025
Active nutrition
Creatine
Pre-workout
Sports nutrition
Blog
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