Skip to main content

ANIE Insights | community edition

Stay ahead of the competition with our community edition of ANIE Insights, presenting active nutrition insights every week directly to your inbox.

Trusted by leaders across the active nutrition industry

Filters
reset all
Showing 100 of 0
Insight type
reset
Brands & topics
reset
Clear all
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Filters
Tag
Operator
Value
Sort by
Insight
02 Sep 2026

Creatine '+' - the rise of hybridisation

Creatine is no longer simply a case of creatine – as the category continues to move further into the mainstream, the hybrid landscape surrounding it is evolving.

Creatine
Hydration
Insight
Insight
26 Aug 2026

VMS through a format lens

Vitamin and mineral supplements have long been confined to the traditional capsule and tablet format conventions.

Vitamins
Supplements
Jellies
Insight
Insight
19 Aug 2026

The evolving whey + collagen partnership

The partnership between whey and collagen continues to unfold and becomes ever more present as the price in whey continues to rise.

Collagen
Whey
Insight
Insight
12 Aug 2026

Mapping out the latest protein bar innovation

Brands are continuing to challenge the conventional protein bar status quo, and in doing so the image of the category is rapidly evolving.

Protein
Flavours
Insight
Blog
22 Apr 2026

Longevity’s gone mainstream. So what next?

Longevity doesn’t mean what it once did. Amidst the ‘live forever’ narratives, there’s something much more grounded going on, and it’s a shift that’s fundamentally changing how the industry is approaching longevity.

2026
Longevity
Blog
Insight
22 Apr 2026

Creatine through a new lens

Creatine is a clear example of how longevity is reshaping ingredient narratives. Long associated with sports performance and strength, viewing creatine through a longevity lens is extending its relevance from the familiar territory of muscle preservation into cognitive function and cellular energy.

Creatine
Agelessness
Longevity
Insight
Insight
22 Apr 2026

Longevity ingredients doing things differently

As longevity continues to become more mainstream, it’s often the finished products and shiny new launches that people (us included) tend to talk about. But what gets far less attention is the ingredients that sit behind them, despite the fact that so much innovation is happening at this level.

2026
Longevity
Active nutrition
Actives
Insight
Blog
25 Mar 2026

Branded ingredients: when do they really add value?

Branded ingredients have long been positioned as a marker of quality within the industry, but often come at a premium. So when do they actually add value and when are they simply adding cost?

Actives
Active nutrition
Blog
Insight
25 Mar 2026

Making magnesium premium

Magnesium continues to gain momentum, but as the category evolves, so does the product hierarchy within it. 

Actives
Active nutrition
Insight
No results found.
There are no results with this criteria. Try changing your search.
RESET ALL